SHELFOLOGY

My project for Shelfology included brand guidelines, an About Us manifesto, campaign headlines, and a company tagline. Manifestos are one of my specialities, and this manifesto became one of my favorites, simply because the Shelfology founders are so passionate about their product and about getting things exactly right (I’m like that too).

When it came time to choose a tagline, I created a deck auditing the space and exploring options. We chose “Way to Display” because it works on a few levels: it’s literal, it has brand-right attitude, and it works extremely well/flexibly as a through-line for a campaign.